How Messenger & Chatbot boosts businesses?
As chatbot followed up the trend through most websites but it is still unclear, how these work and how we can benefit from them.
This technology has become an integral part of the business as it focuses on user experience and satisfaction
More than 300,000 active bots are there on Facebook’s Messenger and according to a conducted survey on facebook more than half (53%) of customers agree that they shop more likely with a business that they can connect with via chat.
For businesses, Chatbot also results in improved customer service as well as increased sales, while Tommy Hilfiger’s use of a Facebook chatbot resulted in and 87% of returning customers. On the other hand, the chatbot which is Artificial Intelligence(AI) based are “smarter” and can answer more ambiguous questions, creating replies from scratch. These bots are able to learn as they go. Unfortunately, though, as you may have guessed, AI bots are often more costly to build.
Parameters Considered before creating a Chatbot
The best chatbots are built with a target audience in mind and keeping their needs at the forefront throughout the creation process.
Here are the few tips to be considered before creating your chatbot:
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Target your audience - First, you’ll want to figure out which chat platforms your target audience uses most often. From there, you can find a chatbot program that will integrate with your platform of choice.
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Identify what kind of bot you should make – Next, determine what type of role your chatbot will play. Will it generate leads, provide information, facilitate a transaction or engage and entertain? Don’t just create a bot in an attempt to be cutting-edge. Think about which area would benefit your customers the most.
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Find A Third-Party Chatbot Program - There’s no need to build your own bot from scratch. There are tons of third-party chatbot programs that allow you to easily create bots that integrate with Facebook Messenger, WhatsApp, WeChat or Viber.
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Create Engaging Copy – Successful Chatbots keep the audience engaged. The conversation should be genuine & not robotic or canned as a genuine one is considered a key component of good customer experience.
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Consider Enlisting Outside Help - The best chatbot experiences are driven by creativity, marketing prowess and powerful back-end technology. In today’s fast-paced world, being able to provide instant solutions to your customers is where it’s at.
Target your audience - First, you’ll want to figure out which chat platforms your target audience uses most often. From there, you can find a chatbot program that will integrate with your platform of choice.
Identify what kind of bot you should make – Next, determine what type of role your chatbot will play. Will it generate leads, provide information, facilitate a transaction or engage and entertain? Don’t just create a bot in an attempt to be cutting-edge. Think about which area would benefit your customers the most.
Find A Third-Party Chatbot Program - There’s no need to build your own bot from scratch. There are tons of third-party chatbot programs that allow you to easily create bots that integrate with Facebook Messenger, WhatsApp, WeChat or Viber.
Create Engaging Copy – Successful Chatbots keep the audience engaged. The conversation should be genuine & not robotic or canned as a genuine one is considered a key component of good customer experience.
Consider Enlisting Outside Help - The best chatbot experiences are driven by creativity, marketing prowess and powerful back-end technology. In today’s fast-paced world, being able to provide instant solutions to your customers is where it’s at.
Few Popular platforms to build chatbots:
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ZoConvert – ZoConvert lets you create your Facebook messenger bot in a matter of minutes. Simple and smarter marketing, sales and support are here.
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Almost no coding required.
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It helps you turn your FB page fans into active subscribers.
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Trigger campaigns based on user behavior.
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Schedule notifications according to time zones.
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Chatfuel – It is a very basic AI chatbot built to fuel Suitable needs. It is mainly used for small businesses & it integrates with various platforms
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Manychat - Aims at leveling up marketing & sales for businesses & supplies the right solution to nurture leads. The prerequisite is businesses need a Facebook page to connect to ManyChat.
ZoConvert – ZoConvert lets you create your Facebook messenger bot in a matter of minutes. Simple and smarter marketing, sales and support are here.
Almost no coding required.
It helps you turn your FB page fans into active subscribers.
Trigger campaigns based on user behavior.
Schedule notifications according to time zones.
Chatfuel – It is a very basic AI chatbot built to fuel Suitable needs. It is mainly used for small businesses & it integrates with various platforms
Manychat - Aims at leveling up marketing & sales for businesses & supplies the right solution to nurture leads. The prerequisite is businesses need a Facebook page to connect to ManyChat.
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